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Come together, as ONE

Tuesday, May 13th, 2008

DDA does a great job at interweaving the various internal departments with each other. The advertising copywriters, website designers, programmers, search engine optimization specialists, and graphic design artists all collaborate throughout the project(s) so as to make sure that each portion correctly fits into place and to not displace other portions of the project. Communication as well as collaboration are what this advertising company does well. In my opinion, this is why more prospects choose DDA over its competitors.

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Posted in Paul, Search Engine Marketing

The Overachievers

Thursday, May 1st, 2008

The one thing you can never accuse the DDA team of lacking, is passion. From the search engine optimized websites to the custom database and admin programming, the level of output put forth by the graphic designers, videographers, copywriters, and search engine optimization specialist is of the utmost quality. I’ve been with DDA’s full-service advertising agency for over a year now, and I’ve come to realize we are a team of overachievers. And as Martha Stewart would say, “that’s a good thing!”

When developing complex websites, innovative graphic designs, and technical or market driven copy, having a team that genuinely cares about producing the best product possible is key. We strive to not only please our clients, but also one another. By constantly pushing the boundaries and reaching for better ways of carrying out tasks, success is bound to occur. I think this is why a majority of our clients develop a lengthy relationship with our team. They may initially turn to us for a tradeshow display or brochure and later decide to partner with us for a corporate website, custom animation video, or more. We are experts at building marketing systems that establish a powerful marketing foundation that lifts our clients to greater levels of success.

So, continue overachieving team. It definitely is a good thing!

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Posted in Copywriting, Elise

Are We There Yet?

Monday, April 21st, 2008

The majority of my weekend I spent driving. Over 13 hours to be exact. The drive was tedious to say the least and I spent a large portion of it wishing it was over. I’ve found this, “Are we there yet?” mentality transcends to more applications in life than just driving. Often times we have the finish line in site, but we often wish to skip the whole ‘getting there’ process.  But without the hard work and time, would the final destination be as sweet?—probably not.

Like a long trek to a highly-anticipated location, the steps towards the completion of a project can be lengthy and involved.  But these advances towards the final product are what make the end result so rewarding. Proper website development, brochures, custom corporate and medical videos, 2d and 3d animations, and admin and database programming require a vast amount of time and effort. Though seeing the final product is supreme, the steps getting there are what make the project a success.

At DDA, our production process is carefully mapped-out to ensure the final destination is all that you imagined it would be. Programmers, graphic designers, webmasters, search engine optimization specialists, and project coordinators, work seamlessly together to ensure the process is done right. And though it may at times be lengthy, the end result is well worth the wait.

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Posted in Elise

Cooperation is Key

Tuesday, April 15th, 2008

Some days it feels like you have so many things to juggle that even an octopus doesn’t have enough arms. Your mind is going in so many different directions that your head is just spinning. Yet this is a typical day here at DDA. And the reason that everything works out so well is that special cooperation that everyone shares. There is a rapport within these walls that is shared and enjoyed by all. Without that cooperative relationship, we could not succeed. But yet everyone from animation artists to videographers to programmers, and graphic designers to search engine optimization specialists and advertising managers work so well together, as well as individually, that everyone and everything succeeds.

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Posted in Debbie

No Man or Woman Stands Alone

Wednesday, April 9th, 2008

At Dynamic Digital Advertising (DDA), we have a staff of talented and degreed individuals, which include progammers, copywriters, videographers, animation artists, photographers, web developers, search engine optimization specialists, graphic designers, project coordinators, and more. While many advertising agencies employ freelancers that are remotely based and often times disconnected from the work involved in a project aside from that of their own, DDA has all creative team members available in-house for linear production and comprehensive collaboration.

For example, the work I do as an advertising Copywriter for a brochure is not considered seperate from design, but rather part of the whole overall concept. The text supports the illustrations and vice versa so the brochure functions as one cohesive piece that conveys the “right” collective message. This approach is applied to all service areas of our business. No team member, whether they be man or woman, animator or writer, is considered more important than another. We work together to accomplish the objectives of our clients. All pieces of a project are critical to its success, even down to the proofreading done for accurate functionality and spelling.

Our ability to communicate and work together for a common goal is one of the many ways that make DDA the better choice for your advertising needs. We are a team of professionals that have obtained degrees from around the world and have come together to work on a level playing field and provide the very best quality work for our clients.

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Posted in Laura

DDA Implements a European-like Schedule

Thursday, April 3rd, 2008

Happy Thursday! Before working at DDA as an advertising Copywriter, I never thought I’d be saying those words. Our 8-6, Monday-Thursday work schedule is something that I’ve come to appreciate more than I ever thought I would. During our work days, all the members of our staff (including programmers, web developers, search engine optimization specialists, graphic designers, photographers, videographers, and more) put in a hard day’s work from addressing client needs as they come up to being exceptionally creative on the spot in the projects with which they are involved.

With this schedule, dinner may not get on the table as early as one’s hunger may like and there are some Pennsylvania winter days that the only sunlight you see is on your lunch break, but having three days to recoup and refocus is a lifestyle that I wouldn’t want to trade. For me, it’s the perfect balance of work and play. Furthermore, in order to generate creative copywriting on a daily basis, one needs to stay fresh and ready to write about any topic at the drop of a hat. I truely feel that I am able to write better as a result of this balance in my life.

When clients first contact us and we explain our schedule, some express their concern (which we are often able to alieviate as we are on call as needed on Fridays and even the weekend in extreme situations), but most say that they wish their employer would implement a similar schedule in their organization. In Europe, this type of schedule is far more common than in the U.S. Try to shop in parts of France during lunch and you may find closed doors, or attempt to do business with a Swedish company in the month of July and you may have trouble getting your objectives accomplished. Why? Because other countries realize that the right balance between work and play is key to sucessful organizations.

Perhaps more businesses in the U.S. should adjust their way of thinking with regards to the work week. They may find, as we have, more productive employees and better quality work.

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Posted in Laura

DDA is the Creative Extension of your Business

Tuesday, April 1st, 2008

In addition to holding a Lead Copywriter position at DDA, I oversee client projects from start to finish as Project Coordinator and, in many cases, provide long-term assistance for projects that extend from which they initially contacted us for into other areas of advertising. This service ensures that projects come to fruition in a timely manner and that the enthusiasm for the objective at hand is maintained for an end product of exceptional quality.

I take pride in my work and that of every member of our creative in-house team, which includes programmers, web developers, graphic designers, search engine optimization specialists, videographers, animation artists, photographers, and more. It is my goal in every project to be sure that the client is so happy with the end result and the work involved that they employ our services for all of their advertising initiatives, allowing us to build powerful Marketing Systems that transform their business.

To me there’s no greater satisfaction than knowing you and your team had such a positive impact on a company that they return to carry on their advertising campaigns for years to come. One of my favorite things in life is to see a  company of great people reach levels of success that they never thought possible. At DDA, we don’t like to consider ourselves to be an outsourced vendor, but rather the creative extension of your business.

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Posted in Laura

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