Too much of a good thing is a bad thing. Although I enjoy writing search engine optimized copy, doing nothing but this 10 hours a day, 4 times a week can get monotonous. But luckily, the tasks of a creative and online copywriter are varied here at DDA. Our time is divided by Project Coordination duties, new business development, and writing. Plus, as we are a full-service advertising agency that specializes in all things digital, our writing responsibilities vary greatly. We do it all, from custom script development to creative brochure writing, the monotony never sets in here at DDA.

Next week for instance, I’ll be working on a training video script, optimized pages of content for DDA Corporate and Medical Training and an acrylics coating company, as well as proposal development and project coordination responsibilities. With so much variety, bored is never an adjective to describe one’s mood while at work.

My garden at home is swarming with purple, red, and pink tulips. We planted the bulbs last Fall and almost forgot about them until this Spring, when tiny green stems emerged. This robust display of flowers brought my mind back to work. Like the planting of perennial bulbs, search engine optimized copy yields years upon years of healthy search engine standings with proper care and maintenance. Through extensive search engine marketing research to determine how the public searches, the appropriate keywords are utilized to raise your company’s standing to the first pages of Google.

The creative and online copywriters here at DDA plant keywords into market focused copy to ensure search engine spiders find your site and post it for users to access. The challenge is to generate copy that does not sound clumsy and over-worded as a result of keyword usage. Like any art form, the quality of search engine optimized copy improves with practice and experience and as DDA has specialized in creating websites that rank well since its origin, the DDA copywriters are well-versed at achieving content that is at once readable and search engine friendly.

But like any avid gardener knows, planting is just the start of a successful garden. On-going pruning, watering, and weeding are needed to ensure continued growth. The same holds true for websites. In order to remain competitive, constant maintenance is required. This is where DDA’s team of search engine marketing specialists come in, tweaking alt text, coding, descriptions, and more to maintain the health of the site. To achieve a beneficial site that remains so for years, takes dedication and continued work, and DDA is the team willing to make that commitment.

If asked to pick only three words that represent you, it would be difficult, right? Now, make those three words catchy and appropriate to audiences—even harder. This is the challenge when developing slogans for companies, services, and products. You must encapsulate the essence of a business or organization with carefully chosen words that are not only memorable, but appeal to the target market.

Today, slogan creation is at the top of my priority list. Now, I wouldn’t classify slogan development as a forte of mine. Surprisingly, coming up with a few words can be a time consuming task. You must try numerous combinations and variations until you find the one that fits. For me, writing copy for a brochure, custom corporate or medical video script, or search engine optimized pages of content can, and often does, come easier. But the challenge of finding the perfect string of words is a nice change of pace and forces me to exercise and improve my slogan development skills.

The last remnants of winter are finally dissipating and in its wake, spring is slowly but surely emerging. The trees are budding, the weather is warming, and the birds have returned from their southern winter hideaways. And like the welcomed exist of winter, many of my projects are coming to a close. This week alone I expect to launch, or come close to launching, three websites I currently oversee.  This final step is not only exciting for our clients, but also for the DDA team as well. Many times, every department is involved during the development of a custom website. The creative online copywriting team produces search engine optimized copy, the design team creates a pleasing aesthetic that not only appeals to the user, but effectively illustrates a purpose through design, the video production team integrates videos, and the programming team puts forth functionality.  When so much effort is invested, nothing is more pleasing than seeing the final website live and accessible to the public.

Personally, as an online copywriter, I feel a rush of excitement and self-worth when I type a keyword into Google and see the client’s site appear on the first page.  The many hours poured into generating copy that not only is clear and market focused, but is search engine friendly can be difficult, and when your hard work is proven effective, nothing is more rewarding.

It’s Thursday! The end of the workweek for us DDAer’s and I must say I am finding it hard to concentrate as thoughts of upcoming weekend events and the beautiful weather are refusing to leave my mind. So in order to drag my attention back to the productive, I write out today’s agenda.

First on my list is creative online copywriting for DDA’s Corporate and Medical Training division.  Although offering these technology-based training tools is nothing new for DDA, we are setting out to write more copy to inform corporate and medical industries in need of updating outdated training methods of our services. With abilities spanning across the digital realm, DDA can present complex working procedures and methodologies in an auditory and visual package that is ideal for employee and trainee retention. Illustrate complex equipment operations with an animated video. Test employee comprehension with custom quizzes, or describe difficult processes with concise copy. DDA is definitely the agency that can handle all aspects of developing effective training tools and techniques.

Next on my list is the creation of a Content Plan for a client’s new website. This is a crucial step during the development process of search engine optimized copy. A Content Plan  is where we map out the keywords used for every page. Extensive research is performed in order to determine how users are searching for products and services on the web. Universal keywords to be used on every page are established as well as focused keywords targeted to specific topics unique to each page. Though this task is very time consuming, it serves as the foundation of effective online copywriting.

Project Coordination duties will surely be peppered throughout the day and as many of the projects I oversee are coming to a close, quality assurance testing will definitely require a large portion of my time.

Lastly is beer time! (One of the many reasons why DDA is such a cool place to work) Happy Thursday everyone!

Today is the start of what I expect to be quite a busy week. As a member of the copywriting team, my responsibilities extend well beyond the role of creative online, print, and video copywriter. My day can consist of project coordination duties, new business development, and quality assurance tester for admin and website programming. This week I expect to be well immersed in all roles.

My first priority is to oversee the launch of Chains-and-Charms.com. Along with this quickly approaching deadline comes the need for extensive testing.  Link functionality must be verified, custom programming must be confirmed, and performance and stability must be established before making this site live. My goal will be to expose the errors and ensure they are resolved before the site launches.

I am also writing search engine optimized copy for Dynamic Digital Advertising’s new division, Corporate and Medical Training (CMT),  as well as developing a content plan for a new website. On top of this, I must ensure work continues at a steady pace for several projects that I am overseeing. This week will surely be a busy one and I will need to pay special attention to managing my time effectively. Though the pace may at times be brisk, I enjoy the diversity of responsibilities.