When I first started at DDA as an advertising copywriter, one of the first projects I worked on was a search engine optimized website for a printing company in Philadelphia, PA. Years ago, I knew nothing of search engine optimization (SEO) or, for that matter, of the printing world. Wanting desperately to do well with the given task and to learn as much as possible about both areas, I threw myself into the website development project with both feet.

I travelled to the company and took a tour of the entire facility from digital prepress to mailing and fulfillment. I spoke to the company’s President who climbed the corporate ladder literally from the ground up and to those that perform their strategic responsibilities within the company day in and day out to obtain first-hand information. I can remember to this day how I went home after work and told everyone everything I learned about the printing industry.

My excitement soon faded when I realized I needed to then learn all there was to know about SEO copywriting - something one was and is not taught in college curriculum. With the help of my colleagues, research, and trial and error, I discovered how to integrate relevant keywords into the copy in order for the web page, and subsequently the website, to achieve high rankings on major search engines, such as Google, Yahoo, and MSN.

Hearing years later that through the collective efforts of optimized online copywriting, strategic website design and development, and the DDA exclusive SureThing™ Program, the site is doing well and that they have achieved high rankings and more rankings than they ever initially thought they could is a great feeling. I’ve learned so much since that introductory project with respect to a large variety of companies in different industry segments, as well as what it takes to write the seo copy that makes websites not just “brochures”, but effective online businesses.

That said, there is still much to learn, so back to work.

Developing a search engine optimized website takes careful planning and conceptualization, outlines and organization, content generation and graphic design, and much more. With so many strategic processes involved, one must expend time, maintain patience, and sustain dedication to see it through to frutition. At our full-service advertising agency, we are in the throws of developing a new division called DDA Corporate and Medical Training.

We’re proud to say that this is the third official division of DDA; others include DDA Video and DDA Medical. When finished, the DDA Corporate and Medical Training website will feature search engine optimization (SEO) copywriting for lead generation, engaging graphic design for appeal and easy navigation, an Intelligent Spokesperson™ video for interactive guideance, and a comprehensive portfolio for examples of our capabilities in advanced training solutions.

It’s very exciting to see, first hand, all the pieces of the site come together seamlessly. It’s my hope that after the site is launched, it will prove to be a valuable tool as we take our business to new heights. Stay tuned as we introduce this new division and further evolve the full-service offering of DDA.

The one thing you can never accuse the DDA team of lacking, is passion. From the search engine optimized websites to the custom database and admin programming, the level of output put forth by the graphic designers, videographers, copywriters, and search engine optimization specialist is of the utmost quality. I’ve been with DDA’s full-service advertising agency for over a year now, and I’ve come to realize we are a team of overachievers. And as Martha Stewart would say, “that’s a good thing!”

When developing complex websites, innovative graphic designs, and technical or market driven copy, having a team that genuinely cares about producing the best product possible is key. We strive to not only please our clients, but also one another. By constantly pushing the boundaries and reaching for better ways of carrying out tasks, success is bound to occur. I think this is why a majority of our clients develop a lengthy relationship with our team. They may initially turn to us for a tradeshow display or brochure and later decide to partner with us for a corporate website, custom animation video, or more. We are experts at building marketing systems that establish a powerful marketing foundation that lifts our clients to greater levels of success.

So, continue overachieving team. It definitely is a good thing!