As I work in this beautiful site about jewelry, I am thoroughly entertained. I am not really a big fan of standard jewelry. Unlike most women, diamonds don’t do much for me. What really interests me is more along the lines of unique, maybe a little unusual without being tacky, like the charms on Chains-and-Charms.com and Pandora Jewelry. And as all jewelry does, it should have a meaning or memory. On every page of the charms section of the Chains-and-Charms site, there is an abundance of facts, some that i never knew! So many of these spark my memories and I am so fascinated by these little tidbits of information that I can’t wait to work on the next page so that I can read more. And each page is written with a bit of humor that makes me smile. I have to give so much credit to our copywriters. Not only do they manage to handle project coordinator duties, but they also consistently  produce creative copy that is entertaining and informative. And most don’t realize that all this is done with keywords designed into the content. These little invisible workers work to help Google help you find what you need. They handle every type of copywriting service, from advertising copywriting, web copywriting, direct mail copywriting,  and most important, SEO copywriting.  So, enjoy reading the fun bits of information on any website, but remember, there’s more than meets the eye here, and you just might learn something new.

When I first started at DDA as an advertising copywriter, one of the first projects I worked on was a search engine optimized website for a printing company in Philadelphia, PA. Years ago, I knew nothing of search engine optimization (SEO) or, for that matter, of the printing world. Wanting desperately to do well with the given task and to learn as much as possible about both areas, I threw myself into the website development project with both feet.

I travelled to the company and took a tour of the entire facility from digital prepress to mailing and fulfillment. I spoke to the company’s President who climbed the corporate ladder literally from the ground up and to those that perform their strategic responsibilities within the company day in and day out to obtain first-hand information. I can remember to this day how I went home after work and told everyone everything I learned about the printing industry.

My excitement soon faded when I realized I needed to then learn all there was to know about SEO copywriting - something one was and is not taught in college curriculum. With the help of my colleagues, research, and trial and error, I discovered how to integrate relevant keywords into the copy in order for the web page, and subsequently the website, to achieve high rankings on major search engines, such as Google, Yahoo, and MSN.

Hearing years later that through the collective efforts of optimized online copywriting, strategic website design and development, and the DDA exclusive SureThing™ Program, the site is doing well and that they have achieved high rankings and more rankings than they ever initially thought they could is a great feeling. I’ve learned so much since that introductory project with respect to a large variety of companies in different industry segments, as well as what it takes to write the seo copy that makes websites not just “brochures”, but effective online businesses.

That said, there is still much to learn, so back to work.

Spring is full of new growth and fresh beginnings. I see the little baby goslings following their parents, and fat bunnies ready to give birth. The trees are profusely spreading, sending their seeds into the wind. Trees are so efficient at this, that we find the seeds in every corner of every space - even where you least expect it. And although not all end up in a place that may be conducive to growth (like in the vacuum), so many more will be able to continue the pattern of life. You just have to give them something to grow on and a little TLC. Our websites and advertising services are much the same. When properly planted and maintained, they will grow into a very large, thriving and profitable endeavor. In order to grow a successful campaign, we will start with a beautiful graphic design that can be for web or print design. Then, we can add all types of digital animation, flash animation or any number of video production, photography services and programming services. But the magic is in the maintenance to make it grow. Our Search Engine Optimization, SEO copywriting and Search Engine Marketing Services are the food for growing big in Google. Everybody needs a little TLC.

Organization.  It’s an imposing word. One that I am constantly battling with. I was shopping at a well known housewares store this weekend, and found myself once again staring at the various organizers. I wanted them all. I am slightly obsessed with organizers (as my husband would put it). I have them in every room of the house- cabinets with a million shelves, shelves with a million drawers, drawers with a million cubbies, and so on. Although, sometimes it takes me a while to remember which cubbie inside which drawer inside which cabinet to look! On Mother’s Day, my mom called me disorganized, because I always do 5 things at once. So I thought: “Don’t  you have to be very organized in order to be able to do 5 things at once?” I’ll have to work on it…..Well, one thing that I do know is that my organization is nothing compared to that of the Project Coordinators  here at DDA. As a Pioneer advertising agency, each coordinator is handling more clients on a daily basis than I have fingers and toes. And each one is handled with professionalism and finesse, catering each of our advertising services to fit the clients individual specifications. Another detail that our coordinators can provide for each client is creative copywriting. This cleverly written information always informs and entertains the reader. We offer a full range of copywriting services, from SEO copywriting to Direct Mail copywriting to online copywriting. I think I have a lot to learn  from our Project Coordinators, and I will enjoy every minute.

Keywords for websites are extremely important. Even more important is the precise repetition of keywords throughout the website to ensure proper search engine optimization. For instance, a website about website design should mention website design at least 2-4 times on every single page. This would be what is known as a Primary (Universal) Keyword. These primary keywords must appear on every page of the website as they are the most important keyterms for proper SEO copywriting. Then within website design there are additional subcategories of keywords, often called secondary keywords. For example, one piece of the website may be a new logo design. Because this is only one aspect of website design, this keyword should only appear on the pages where it is appropriate to mention or discuss logo design, not on every page.

Much of search engine optimization and the proper use of keywords comes down to the right organization. First, we establish what is the most important aspect(s) of any company to create the primary keywords. Then we establish the other important aspects, or subcategories, of the company to generate a list of secondary keywords.

Today I plan on dedicating the majority of my time to Corporate and Medical Training content development. DDA has set out to expand its website and highlight its ability to generate complex technology-based training methods that effectively inform. Through training corporate or medical videos, custom e-learning programs, intranets, or Continuing Medical Education websites, corporations large and small can exponentially cut down on training expenses with invaluable job training techniques generated by DDA.

This new extension of the DDA website will feature 90 plus pages of search engine optimized corporate and medical training content. The online and creative copywriters utilize a plethora of highly relevant keywords to draw prospective clients to our site to not only inform, but to engage. We must find the perfect balance of keyword utilization, content relevance, and readability. If any one of these elements is neglected, the effectiveness of the writing is compromised.

The process of SEO copywriting can be tricky. The goal is to include the keywords Internet users are searching, but in such a way that the objective is not obvious. It is almost like putting together a complex jigsaw puzzle. You may want to jam two pieces together that do not fit, but time and concentration is needed to find the correct combination of words. When the pieces are correctly joined, the final result is one that is appealing, useful, and informative to all.

In the fast-paced corporate and medical worlds, decisions are made and needs must be met effectively and efficiently. At Dynamic Digital Advertising (DDA), we are often contracted to work on deadline-oriented projects. We’re accustomed to working with clients that, at the drop of a hat, need a complete trade show booth designed, developed, and implemented once the decision is made to participate in a show. We’re also familiar with those that conceptualize an idea to enhance sales through a direct mail wave and want to distribute each piece before the summer slow-down, and we make it happen.

Although initially anxious about meeting tight deadlines while maintaining quality work, I’ve come to embrace this type of environment. When I’m given unlimited time to work on advertising copywriting for a brochure design or search engine optimization (SEO) copywriting for a website, I struggle (as many of my clients do) to commit to the written word. Eventually, I get in the writing zone and produce the creative copywriting that works to sell a company’s products or services. But, it is when I am pushed to work on a project and have it complete within a specified time frame that I find some of my best writing emerges.

Just as I know that I’m able to generate some of my better ideas at night once I’ve had time to reflect on the day and culminate all of the information gained, I know that I function best when encouraged by a deadline. Learning about oneself, recognizing good and bad qualities, and adjusting your lifestyle accordingly is, what I’ve found, to be the key to obtaining success in whatever measured terms one deems appropriate.

Keywords need to be focused and relate to the products or services your company offers and also need to be heavily searched by users. Say, for instance, you own a real estate company and are trying to find keywords that relate to your company. The term “real estate” is definitely one keyword to use, but Google shows more than 538 million results for that term. The internet is over-saturated with “real estate” related websites, so you need to focus the keywords for better search engine optimization results. If your real estate company primarily targets luxury homes, then consider using the term luxury real estate or boutique real estate. A quick search in Google finds that “luxury real estate” has over 1 million results and “boutique real estate” has over 1/2 million results. This is much more manageable since the search engine is not flooded with results for those two search terms.

Not only that, but when a user is presented with 538 million search results, it is likely they will not find what they need and will hone their search to something more specific, like luxury real estate. Because you’ve made the smart move to focus on that keyword phrase, chances are you will be found with proper search engine optimization.

Inserting keywords for search engine optimized content can be tricky. For seo copywriting, the content needs to use the specific keywords related to your website and secondary keywords related to that specific page of content. Placing prominent keywords near the top of the page is always best, as search engines place prominence on the first paragraphs of text and the least amount of prominence on the last paragraphs. Depending on the amount of keywords you have per page, each keyword should be used approximately 2 to 5 times per page, with the majority being used near the top of the content. With the right amount of keywords and the right amount of prominence, you will have more success in search engines giving your website prominence in the results for the keywords you are using.

Each page needs to have sufficient content, usually 300-500 words, that is not only optimized but also provides real and unique content. The entire website needs to follow these rules, as the more relevant and optimized content you have, the higher you will see your website in the major search engines. Also, the more quality content in the website, the better off you’ll be. For example, a properly optimized website with 100 pages about “cell phones” will not compare to an optimized website with 250 pages about “cell phones.” There are other optimization methods, but generally, the more quality content will win.

The balance between content for readers and content for search engine marketing is always difficult to achieve. For instance, we are in the process of working on DDA Corporate and Medical Training, and the keyword “training” is used often for SEO copywriting. The problem is, the word “training” must be used often for optimization purposes. This will, naturally, lead to an overuse of the word “training” and the copywriters here at DDA must finesse the content to flow for readability. After all, if a website browser doesn’t stop to read the content, all is lost. A thesaurus becomes the content developer’s best friend at this point so that we can successfully promote the idea of training while refraining from overusing the word.

If the language and wording used in the content turns people away, or if the language is built specifically for search engines and not users, it will dramatically fail and people will go to another source. I don’t think I need to say that we don’t want that to happen - not for us, and certainly not for our clients. Luckily, we have a very talented team of copywriters here at DDA to successfully write keyword-rich, optimized, and most importantly, user-friendly, content.