It is hard for me to find the words or topic I would like to write about. Luckily for me I am not a copywriter here at DDA, nor do I fit the mold. That is what makes DDA such a great place to work! The fact that each person here possesses a talent or ability that is above average is truly amazing. Thankfully our coprwriters are gifted and have no problem when it comes to writing content for a brochure, website, trade show display, direct mail piece, etc. or perform any other task for which they are needed.

When I write copy that is incorporated into a brochure design, website design, newsletter, direct mail piece, trade show display, or even when I create a script for a corporate video or voice over for a medical animation, I try to first think about the organization I am to represent, the product or service, and the target audience, and then develop the linguistic strategy that captures people’s interest at initial glance.

To promote an active response from the target audience, I might use strong verbs that convey the right “call-to-action” message. To encourage readers to reflect on what is being presented, I might ask questions that appeal to their wants and needs. To improve their memory retention, I might play on well-recognized words, phrases, sayings, idioms, and expressions that have evolved over time through regional dialect and colloquial vocabulary.

“Discover!” “What?” “Keep tabs on…” Each of these “strategies” works to the benefit of selling the given product or service. Words and they way in which they are used have an impact that can be negative or positive, subtle or obvious.

At Dynamic Digital Advertising, as at my previous jobs, I have a non-Friday which I refer to as “my Friday.” This always struck me as one of the sadder parts of working in the service sector, that we were on separate, individual calendars.

But there is nothing sad about double Fridays at DDA. I get one Friday on Thursday, and then another the next day. It’s like Groundhog Day, if it were about a Friday that keeps happening. The greatest thing about real Friday for me is that it’s a warm-up for Saturday. I’m already fully relaxed by Saturday, and able to accept the advent of Monday by Sunday afternoon.

The trade-off is that we work ten hour days, and never take big executive lunches. Also, we get bagels on Monday. I feel like our bosses may be motivational geniuses, because it is like a preemptive strike on a case of the Mondays.

There’s lots of other great things about Thursday at DDA. Let’s go through a list of things I’m looking forward to on this particular Thursday:

• a meeting with a client regarding a trade show display to be used at three major trade shows, and designed to appeal to all of the client’s intended audiences (investors, franchise owners, colleagues, and more)

• visiting a friend from college, who thinks my job writing search engine optimized content is awesome and wants to hear all about it (maybe I’ll just give her a link to my tell-all blog)

• continuing an internal project on corporate and medical training materials; conducting research on workplace etiquette by watching 30 Rock (on tonight!)

• taking a meeting with the head of programming to learn all about our programming capabilities—which are extensive, so I don’t know how she’s going to condense and simplify it for a big Luddite like me.

• the coming of Fake Friday (it’s here!) and real Friday (it’s going to be so good).

That’s it for today. Enjoy your Thursday as much as I am going to enjoy mine (a lot).