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The SEO Jigsaw

Tuesday, April 29th, 2008

Today I plan on dedicating the majority of my time to Corporate and Medical Training content development. DDA has set out to expand its website and highlight its ability to generate complex technology-based training methods that effectively inform. Through training corporate or medical videos, custom e-learning programs, intranets, or Continuing Medical Education websites, corporations large and small can exponentially cut down on training expenses with invaluable job training techniques generated by DDA.

This new extension of the DDA website will feature 90 plus pages of search engine optimized corporate and medical training content. The online and creative copywriters utilize a plethora of highly relevant keywords to draw prospective clients to our site to not only inform, but to engage. We must find the perfect balance of keyword utilization, content relevance, and readability. If any one of these elements is neglected, the effectiveness of the writing is compromised.

The process of SEO copywriting can be tricky. The goal is to include the keywords Internet users are searching, but in such a way that the objective is not obvious. It is almost like putting together a complex jigsaw puzzle. You may want to jam two pieces together that do not fit, but time and concentration is needed to find the correct combination of words. When the pieces are correctly joined, the final result is one that is appealing, useful, and informative to all.

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Posted in Copywriting, Elise

Training Done Right

Thursday, April 17th, 2008

It is no secret that the success of any business depends on the knowledge and proficiency of its employees.  With that said, the value of effective corporate and medical training should not be overlooked. How well your employees deal with clientele and operate is directly reliant upon their comprehension and confidence at the tasks at hand. That is why DDA is setting out to expand its corporate and medical training division.

We have the tools to create an array of training methods and techniques that not only improve employee comprehension, but are also enjoyable for the user. Complex processes can be illustrated with training videos, e-learning programs, or continuing medical education websites. With a staff consisting of degreed creative and technical copywriters, video technicians, admin and database programmers, designers, and more, our abilities are truly limitless.

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Posted in Elise

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