Spring is definitely my favorite time of year. My new office is great because I have really nice windows. A row of them to my left and a couple behind. The first time I saw the office, I was concerned because the windows, throughout the building, are high up and not really a direct view outside. Turns out that, whether seated or standing, the view through every window is one of trees from their mid point on up. Breathtaking!

It occurs to me that during spring the trees are in transition. Early on the seemingly dry branches and twigs blossom with life, color, and attitude. Later in spring the blossoms fall, coloring the ground, and the now very much alive branches and twigs become adorned with leaves of complex shapes in limitless shades of green.

What is most compelling and interesting is the way the windows frame the trees as if to feature each grouping as a picture frame would. Each window becomes a work-of-art, combining the best qualities of renaissance, impressionism, and realism. Rich, beautiful, and alive.

At DDA, we believe advertising and marketing is similar.  It is our goal to provide glimpses of reality that feature and highlight the best qualities of our client’s products, services, staff, and capabilities. Framing each with the proper information, aesthetic, and presentation to provide the viewer with a perspective that helps our client’s organization radiate the aura of quality and success.

Websites, photography, videos, 2D animation,  3D animation, CD-ROMS, DVDs, programming applications, illustrations, brochures, sell sheets, catalogs, training portals, copy writing, virtual spins, and virtual worlds… each and every one is a little window shining light in, but also reflecting all the best that our clients have to offer.

While DDA has offered hand drawn illustrations of the DDA Staff at the “Meet DDA” link on our website for quite some time, it is only recently that we established a blog for each member of the team.

The early results are in…while we have five professional, degreed, full-time copywriters on staff who write beautiful and engaging content for websites, manuals and brochures, and scripts for educational and medical training video productions, content for CD-ROMs, DVDs, CMEs, intranets and portals of all kinds, sales copy for products and services, and of course poetry and prose for the love of the written word, we also have seventeen others who CAN WRITE.

In this day-and-age when barely half of all teens across America graduate high school, it is great to know that the DDA team is not only great at what they do, but literate as well. For years we have had a sign on a wall that says, “No Average People Work Here.” Of course the usual jokes and mental gymnastics took place that rearranged the thought into sayings such as: No People Work Here, Average People Work Here, No People Here, etc.

We are proud to say that when Elizabeth and I hire the wrong people, and we have had our share of mis-hires over the years, they don’t stay. More often than not they cannot keep up and they know it.

Most of this is self-explanatory.  All one needs to do is read the blogs for yourself. The programmers, video production crew,  graphic designers, search engine marketers, website developers, animators, IT staff ,and copywriters have not only obviously mastered their chosen field, they have also mastered the English language.