Too much of a good thing is a bad thing. Although I enjoy writing search engine optimized copy, doing nothing but this 10 hours a day, 4 times a week can get monotonous. But luckily, the tasks of a creative and online copywriter are varied here at DDA. Our time is divided by Project Coordination duties, new business development, and writing. Plus, as we are a full-service advertising agency that specializes in all things digital, our writing responsibilities vary greatly. We do it all, from custom script development to creative brochure writing, the monotony never sets in here at DDA.

Next week for instance, I’ll be working on a training video script, optimized pages of content for DDA Corporate and Medical Training and an acrylics coating company, as well as proposal development and project coordination responsibilities. With so much variety, bored is never an adjective to describe one’s mood while at work.

It’s been said before. Ugh.

Funny, how when trying to write a post about not using cliches in writing, the only opener I can come up with is, well a cliche.

But it happens. As a writer, I try to steer clear from those well-worn phrases, the ones that have been around the block a few times. Dang, did it again.

Every time I embark on a writing project, regardless of the medium — video script, website content, brochure, and so on — I really try to go about it from a fresh perspective, look at it from an angle that, possibly, others haven’t before.

It’s easy to churn out canned phrases and wording, to repeat what has been said before, but to do that would be doing our clients a disservice. Myself and the other writers here at DDA, really work hard to create engaging copy that attracts attention and will draw the reader in.

With clients from so many different industries and as a full-service company with projects from programming to graphic design, we need to switch it up a lot, writing to physicians one day writing to the buyers of alloy plate products the next. And naturally it’s tempting to plop down whatever trite phrases, or overused cliches may relate to that particular field. But we don’t.

As professional writers, we know what good writing is, and it’s not a cliche.  Now that you can take to the bank. Dang it.

If asked to pick only three words that represent you, it would be difficult, right? Now, make those three words catchy and appropriate to audiences—even harder. This is the challenge when developing slogans for companies, services, and products. You must encapsulate the essence of a business or organization with carefully chosen words that are not only memorable, but appeal to the target market.

Today, slogan creation is at the top of my priority list. Now, I wouldn’t classify slogan development as a forte of mine. Surprisingly, coming up with a few words can be a time consuming task. You must try numerous combinations and variations until you find the one that fits. For me, writing copy for a brochure, custom corporate or medical video script, or search engine optimized pages of content can, and often does, come easier. But the challenge of finding the perfect string of words is a nice change of pace and forces me to exercise and improve my slogan development skills.