Blogalicious definition sometimes makes me crazy,
To be a member of DDA you know you can’t be lazy.
We have writers and designers and we have programmers too,
No to other company provides as many digital services as we do.

I’m Blogalicious, It’s hot hot,
I’m Blogalicious, I get my clients to the top (of Google),
I’m Blogalicious, I get high rankings that won’t stop,
I’m Blogalicious, r-r-r-r-r-rankings, rankings.

Blogalicious def-, Blogalicious def-, Blogalicious def…
Blogalicious definition what the heck to blog about,
Website traffic, search engine rankings,
I just can’t figure it out.
I’m the J to the E S S the I the E
and no other seo specialist can increase rankings like me.

I’m Blogalicious, It’s hot hot,
I’m Blogalicious, I get my clients to the top (of Google),
I’m Blogalicious, I get high rankings that won’t stop,
I’m Blogalicious, r-r-r-r-r-rankings, rankings.

To the D to the Y to the N A MI C
To the D to the I to the G I T A L
To the A to the D to the V E R T I S I N G

Each morning, I feel like I put in a whole day’s worth of work before my work day begins at DDA, a graphic design company.

Making three different breakfasts, packing three separate lunches, dressing kids, filling the dishwasher, making the beds, switching the wash and making sure all papers are signed and in my daughter’s folder for school… whew, I am tired just thinking about it. Being a mom I find it important to be unbelievably selfless. Putting everyone first, with myself clinging to my sanity way at the end of the line.

In a way, being a Search Engine Optimization Specialist at a search engine marketing company is kind of like parenting. I put all my client’s sites first. I wait to refill my glass of water or eat my lunch until I have finished working on their site and sending out an email with website optimization information and traffic report locations. Instead of packing a website’s lunch and making it breakfast, I make a backup copy and check my optimization work once uploaded. Checking on each site’s search engine rankings, Google cache, Google pagerank, website traffic all before tucking it into bed, I mean, turning off my computer each night…

The plus side is that unlike children, website’s can’t talk back!

What is Bounce Rate?

Well lets say that it is the Brad Pitt of current website statistics. The textbook definition is this:

Bounce Rate – the percentage of single page visits, or better defined as visits in which the person left your site from the entrance (landing) page.

Now there can be some technical nuances to this, like the minimum or maximum times by which a visitor must leave in order for a bounce to occur. If they sit on one page for over 30 minutes then move on, most software will count that as a second visit and therefore the first as a bounce. The actual stat for a website is saved as a percentage value — it’s the number of web site visitors who visit only a single page of a website per session, divided by the total number of website visits.

So why is it so popular? Well because it is very easy to understand or should that be hard to mis-understand? On top of that you can quickly see how your efforts can affect it. The lower the Bounce Rate the better, or more sticky, your site is.

What’s also good with Bounce Rate is you can use it to judge the quality of traffic from various sources.

You can measure the Bounce Rate of traffic just from Google, or from an email campaign, or maybe referrals from MySpace versus referrals from Facebook. And what could be even more important, you can use this to help gage the effectiveness of your PPC campaigns. You may get clicks from your ads but you’re not converting if they bounce straight off. At a glance you can compare terms against each other to see which one are under performing and which ones are wasting your money.

So have fun using this info to tweak your landing pages and watch that ROI rise, or if you want find a expert company to help you tailor those pages for maximum stickiness, say, oh I don’t know a company like DDA.