One Size Does Not Fit All

This past weekend, I went wine tasting with my husband.As novices, we don’t necessarily swirl the wine in the glass just so or perform all the well-known techniques just right, but we enjoy experiencing the different tastes and smells each bottle has to offer. Under the wine umbrella, thereare different variations, including but not limited tomerlot, chardonnay, blush, pinot grigio, andriesling, and within each type there are those that are dry or more acidic, those that are sweet or tart, and those that are aged six months to six years and so on. The flavors of each can run the gamut from fruity with specific floral aromas to spiced with a carmel or butterscotch aftertaste.

At the end of the trip, my husband and I were able to agree on a bottle to take home that suited our tastes best. I couldn’t help but think that this process could be applied to that of website design, brochure design, video production, trade show graphics, and more in the field of advertising. While other advertising agencies often utilize a one-size-fits-all approach when it comes to design and development, Dynamic Digital Advertising (DDA) takes on every project as a unique venture that needs customization based on the business, organization, and target audience.

Just like in wine tasting, in website design, there are many different types of websites - ecommerce, Flash, database, corporate, medical, etc. -and within a certain type, the possibilities (like the flavors) are virtually endless. But unlike the vineyards, we (at DDA) make sure our clients end up with a final product that is exclusive to their company and tailor fitto their distinctive needs. With our team of professionals,we don’t just choose from an extensive list of existing materials,we create it from scratch.

Entry by: laura