The Internet: Good vs. Bad

April 23rd, 2008

I just lost my blog from this morning because the Internet failed me at the (far to common) critical moment. Angry and not wanting to recap what I had previously written as it just wouldn’t be the same, I’m switching focus to the good and bad qualities of technology, specifically the World Wide Web. As a society we have become so reliant on this medium to communicate with others, to learn about a plethora of information, and to entertain ourselves in idle moments. When the Internet stops working, or in my case, fails for a brief period (enough to disrupt things), chaos - to varying degrees - ensures.

At the office, the IT person is called almost immediately and he/she scrambles to get everyone back online to continue productivity at the normal fast pace. At home, we call up our Internet provider and complain only to hear that everyone is out in the area and they are doing what they can to fix it. We don’t know what to do with ourselves. It’s almost like we feel that we’re cut off from the world. BUT… we’re not and we have plenty to do. It should not be that the Internet dictates our productivity at home or at work. It’s just one medium, one piece of technology.

As angry as I get with the Internet and with people succumbing to its “power”, I have to admit it does help our advertising agency to function at full capacity and me to present my work and that of my colleagues to clients around the nation and across the world. In no other “age” of our collective history have we been this connected as a human race. Online, the ugly guy can chat with a beautiful woman just as the small business owner can compete with the big wigs.

At DDA, with or without Internet, productivity, and more so creativity, goes on. From our custom programming department and video production studio to our copywriting department and graphic design area, work gets done to the highest quality at all times. The only problem we encounter if the Internet does go down is that an email to a client may not get out as promptly as one would hope.

Entry Filed under: Laura