Give and Take

One of the most interesting things about working for a full service advertising company and in being responsible for multiple roles is how one of those responsibilities seems to dominate at all times.

It’s kind of like a relationship. There’s no such thing as a 50-50 split. One minute you might be required to give 70% and your significant other 30% and the next day it’s 45% and 55%, respectively. It’s just the way it goes.

And so it goes with my job as a writer, Project Coordinator, and in New Business Development. Admittedly the shift is going more and more toward proposal development as I do not really take on any new projects anymore but my existing clients often do a good job in making sure it all evens out.

Right now it’s proposal work ahead by at least a 20-mile stretch. Video production, website development, branding and marketing, animation, licensing for our custom software like the PowerPoint Generator, and CD-ROM development — it’s all reared its digital head within the last few days.

So, I am spending my time, writing e-mails, returning calls, sharpening my on-camera appearance, and preparing estimates. The good thing is much like in a relationship (well, a long-term relationship perhaps) the other parts of my job know when to keep quiet when New Business Development needs all of the attention.

Entry by: toni