What do you do?

May 7th, 2008

Back in the day, when someone asked what I did for a living, well, it was an easy answer, reporter.

Since joining Dynamic Digital Advertising (DDA), however, it’s not so easy. To say that I am a writer doesn’t exactly encompass everything I do and to say that I work for a digital advertising agency doesn’t either.

The truth is DDA isn’t that easy to explain in just a few words. I can describe us as a web development company, a video production studio, graphic design, programming, illustration, you name it. If it relates to anything design, digital, or technical, chances are, we can probably claim that name as well.

And then you have to consider our approach to projects. It’s not typically what you think of when you hear the words advertising or marketing. We take an entirely different approach than any other agency, or search engine marketing company, or marketing firm out there.

Ours is a holistic approach, a full-bodied solution in an age where our industry still remains so fragmented. A look at our Executive Summary gives a glimpse at what makes us different but it’s our work that speaks volumes. In all that we do, whether it’s website design and development, integrated video, search engine optimization, or even copywriting, DDA strives to bring innovative and unique solutions to fully meet the needs of our clients.

As expected, when you work for a company that is on the cutting-edge, your job is going to be a bit different as well. Working with so many services under one roof, I am constantly learning about different mediums and technologies and learning how to explain and describe those to my clients.

But perhaps my favorite part is in New Business Development where I get to see the ideas for this innovation just starting to form.

There’s a lot of complexities to DDA and in my job, but that’s OK. Now, I’ve learned that answering the “What do you do for a living?” question will require four more words than before, “Well, let me tell you.”

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