By definition, a specialist is “a person who devotes himself or herself to one subject or to one particular branch of a subject or pursuit.” I guess that would best describe myself when it comes to my job as a search engine optimization specialist.
At DDA, we handle a wide variety of projects from medical website designs and healthcare IT services, to catalog designs and postcard layouts. During my day at DDA, I may proofread one of the aforementioned projects, but for the most part, I am optimizing the websites enrolled in our SureThing Search Engine Optimization Program.
Inreasing rankings and traffic is the main goal when optimizing a site. All of the minor tweaks, submissions and content development is part of a larger plan that will make our clients sites be listed at the top of the search engines.
Entry by: jess