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Website Analytics

I’ve been working with a whole variety of website analytic software over the years. No matter how they analyze data I have noticed they all have one thing in common. No two pieces of software will ever give you the same data for a set range. They all have slight variations on how they manage data and what they deem a visitor, etc., etc. Even if you compare like with like — by that I mean a log analyzer against another log analyzer — as opposed to a system that uses Javascript, you can still get wildly different results.

So my advise is to use one main piece of software, but always have a second system setup. This may contradict what I just wrote, but with this second piece even though the data will yield a different number, you should be able to match trends, with traffic increasing at the same time, and the percentage of traffic coming from different sources altering. As long as you compare the data from each report not to each other but to previous data from each respective history, then this is a good way to catch any anomalys or spikes that may slip through just one system.

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Entry by: mick

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