It’s All About Communication

After a few moments in the office, it’s not uncommon for us to hear a visiting client say, “Wow, it’s so QUIET in here!” That’s because we really love what we do.

When I first started working here, about 4 years ago, I had the usual adjustment to a new job, and I remember my face feeling a bit frozen by the end of the day from being in such a focused state all day. We really are a fun bunch, but outside of lunch we don’t linger around and talk very often.

But the truth is, that we are, in fact, communicating all day. From a design perspective, my goal is to hone a message until it is succinct and engaging to a particular audience.

Isn’t that what good communication is all about — distilling a message or an idea into a clear, direct language?

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