Internet, the not so final frontier. These are the voyages of the DDA Enterprise. Its lifelong mission: to offer your business more advertising services than Santa Claus thought possible, to help give you a corporate identity to last 1.5 billion years to the tenth power, to boldly go where no advertising agency has gone before, unless they’ve traveled into the far far future.
What started as a normal day on the DDA Enterprise took an unexpected turn when a space pod nose dived into our ship. It was our semi-arch nemeses, Poor Design-ians. Ironically they required our assistance to aid them in designing an innovative space banner to promote their upcoming holiday; Poor Design Day. At first we declined their proposal, how could we design a banner for poor design when we strive to make our designs smart, appealing and aesthetically pleasing? Besides, The Poor Design-ians had an extreme dislike for good design, which meant they always tore down any advertisements developed by the DDA Enterprise. After they had expressed their sincerest apologies and assured us they had changed their ways, we accepted the job. We warned them that we would never hold back in making exceptional designs, even if the event was Poor Design Day.
The first thing we felt needed attention was their tag line ‘Seizures Make Poor Design Better’, which made little sense to us. Poor tag lines only add to poor design, however they were most unwilling to give up their slogan. We were stuck with it whether we wanted to work with it or not. The next topic was the information they wanted displayed on the banner. After discussing, in length, what the main purpose of their banner would be, our writers and designer went to work.
A day later we submitted our concepts to them. After a few days passed, the Poor Design-ians gave us their feedback. They were excited to see what we had come up with and requested that all three designs be combined into one, because they didn’t know how to choose. The three became one and we submitted again, hoping that the new proof would be to their particular tastes. The Poor Design-ians signed off on the proof and before we print it, they insisted that their printer handle the job. With our job done, we passed the graphic to the Poor Design-ian’s printer.
A week later they were kind enough to send us a picture of the printed version of our design. We were all a little perplexed at the picture until we read the note attached to it. Apparently their printer had exploded during the printing, which added random splashes of colors everywhere. They didn’t seem to mind though. After Poor Design Day had ended they changed their names to Abstract Expression-ians, after their new found aesthetic tastes.
Entry by: judy