My favorite class in college was a creative writing class comprised of, at most, 10 people. We filled a classroom no bigger than DDA’s conference room and sat around a large circular table. In all, we wrote a total of six or seven stories, with no restriction as to theme with the only requirement being that we achieve a story (containing a problem and a resolution). As a journalism major, I enjoyed the creative freedom this class offered. Throughout my entire college career, I churned out page after page of factual-based copy but rarely had the opportunity to explore fictional writing. What I discovered, however, was that fictional writing revealed greater truths than non-fiction. I say this because the stories you create are often a reflection of your life experiences. I’m sure we’ve all heard the saying, “write what you know,” and I have to say I wholeheartedly agree with this statement. When you write about a topic you have experience with, the passion is more evident and the ties to reality more strong. Some of my best pieces I crafted in this class were inspired by my own life experiences.
While the search engine optimized, promotional, and script writing tasks we receive here at our full-service advertising agency are, for the most part, grounded in facts, I find I write best when dealing with topics I know. Take for instance the copy I am currently working on for our new division, DDA Interactive. My section deals with corporate and medical training and custom programming applications. In the not so distant past, I wrote material on these very topics for our recently launched website, DDA Medical. This time around I am finding that words flow more freely and less research is required to build a page. You’ll find this happen here a lot at DDA. Laura, our lead creative copywriter, is typically the go to girl for medical content development. Steve, our resident sports fanatic’s smooth writing style is perfect for script delivery, and the list continues.
So, no matter the niche of your industry, you can rest assured knowing DDA houses a team of creative copywriters with various backgrounds that can represent your product or service in the best light possible.
Entry by: elise