A Good Book

It is difficult to watch TV and not get affected by all the awful news. I am not an alarmist, but I think a large percentage of the media thrives on sharing gut wrenching stories. It somehow is their task to keep yelling, “The sky is falling.” Thankfully, we all have a choice; watch or shut off the TV. I have chosen the latter and now keep better company, surrounded by old-fashioned friends called books.

What a joy to rediscover that reading is a never ending exploration that can inspire, motivate, scare, humor, and above all create AH HA moments. I hope we won’t lose the love of books just because the INTERNET is now the dominate method of communication. Google if you must, check out your friends on Facebook, surf every day, bur also find time to feel the heft of a good book in your hands. Summer is a good time to start. For those of us who toil in the arena of marketing, advertising, and promotion, there can be no better resource than books. Books are important in sustaining and evolving one’s creativity and imagination.

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