www.zeroonezero.com DDA CMT DDA Medical Dynamic Digital Advertising DDA Video DDA Apps DDA USA DDA SEM

A Wonderful Tool To Have

One of the hardest jobs at Dynamic Digital Advertising is demonstrating to potential clients how important search engine optimization is when building a new website or retrofitting an existing one. In the early days, we actually had a client who thought SEO was a blind item. These many years later, the clients from that era who had faith in us and stayed with our SureThing Optimization program are thrilled with the number of first page rankings they have for keywords relevant to what they do or sell. SureThing is an organic program. It takes the dedication of our SEO specialists who work daily on the sites in the program to ascertain that Google, MSN and Yahoo’s spiders find the content.

We can also manage a PPC program and have for several clients. This can prove so expensive in the long run that the boost you get initially may not be worth it. The optimum strategy should be to build a smart website (the kind DDA builds), write the content yourself or hire DDA’s degreed writers to write it for you, and then plan to continually add content. It is impossible to have too much content. Of course, you can’t start adding junk. The spiders are so sophisticated it is impossible to fool them, and also stupid to try because you could get black listed.

We have so many clients whose sites are their main sales person. It is a wonderful tool to have. A well optimized website works universally, does so 24/7, never asks for a day off and finds a company some of its best clients!

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Entry by: elizabeth

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