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Impacting Your Market in 2009

The temptation to “pull in your horns” or cut the advertising, promotional and marketing budget in a hostile economy is very tempting. I have seen this happen more than once in the last twenty years that I have been involved in different aspects of advertising. The sad truth is that this approach has never worked short term or long term. Reading in one of the many trades DDA receives,  I came upon this sobering statistic in a study from Coopers & Lybrand done in conjunction with Business Science International: “600 US firms found that during a recession, aggressive advertisers achieved 43% higher new sales growth.”

Today that advertising can include many avenues besides printing new brochures or catalogs. Refreshing or rebuilding an old website and including new features like a video presentation can make a company stand out from its competition. Another new avenue to explore is the virtual trade show booth. As it becomes more and more cost prohibitive to send people to trade shows, companies now have the option of doing a virtual show. No expense for airplane tickets, hotel rooms, car rentals, meals away from home etc.

So this is a call to current and new clients, as you plan for 2009, plan smartly. Dynamic Digital Advertising can help. We have a very capable team of content writers, videographers, graphic designers, programmers that can make your presence felt in every arena you compete in. So, let’s roll up our sleeves and move forward.

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Entry by: elizabeth

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