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Keeping The Faith

It is discouraging to watch the news these days. So many negative reports in the economic scene, in the international arena and even among our politicians and celebrities. What is going on? What has happened to values that matter like keeping promises and having the courage to own up to mistakes big or small?

At DDA, we do not often work with clients who are not on the up and up. That’s a plus. But once in a while we sign a contract with a company that does not have the best intentions.  It does happen, and that too is discouraging. Business or personal relationships should be respected and honored and everyone should strive to feel good about what they do and how they do it.

For example, we are sticklers about keeping track of time spent on clients projects. We log every minute, seems like overkill, but we never want a client to look at an invoice and wonder where the time went. It is never enough to just make comments like, “That’s going to take a lot of time.” Being precise and saying it took 290 minutes to rig that particular body part, or three hours and 12 minutes to design the logo concepts we sent helps our clients understand that the work we do for them is custom and not simple, inspite of the technology at our fingertips. Even our digital photography requires the right eye and incredible patience combined with speed.

I am proud of how transparent we keep our interaction with our clients. We believe in cultivating long relationships and we  work to earn their trust. As hard as the year has been, DDAers have worked courageously. And the quality of new medical prospects seriously considering us as their primary vendor is reward for keeping the faith.

Maya Angelou, one of America’s great poets said it best, “Without courage, we cannot practice any other virtue with consistency. We can’t be kind, true, merciful, generous or honest.”

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Entry by: elizabeth

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