Standing Out In A Crowd
Do you food shop? Most everyone, male or female has had to do it. What attracts you to spend your money at Grocery Store A, instead of Grocery Store B or C or D or E? Maybe a very quick answer would be: great prices, selection, customer service, open 24/7, clean premises and above all, very fresh produce (for those of us who are big on fruits and veggies).
Well, when shopping for a vendor to design and build a website for your company, don’t those same requirements matter? At DDA, we pride ourselves in understanding what needs to be done to help a business sell its products and services. We leave nothing to chance when we first discuss a possible website project with a client. David explains the value of organic search and how we have professional writers on staff who write content that will generate first page listings on Google. We also have an ongoing search engine optimization program called SureThing that keeps all websites enrolled in our program front and center without any black hat tactics, just daily hard work from our SEO specialists. We have great graphic designers and programmers who work in tandem to assure that design follows function, that all ecommerce basics are accounted for, that unusual “needs” from a programming perspective are addressed intelligently.
We communicate constantly through the buildout process with the new client, so he and his team stay aware of what is going on, we watch our time so we can inform the client if the budget is being gobbled up by changes. In other words, DDAers want the experience to be great and the resulting website to excede expectations. So I am always taken aback when some important aspect gets lost in the translation.
Recently we launched a new website that will probably be the best looking in that particular industry. During the initial meetings the client opted not to go with a full blown content driven, organically optimized site. Maybe it was a budget issue for them. So once the site was live and he typed keywords (including his URL) in Google, he was shocked that he did not appear on the first page. This is part of David’s daily frustration, how to get across the importance of content and organic search before we start creation. I sometimes feel like DDA as the vendor and the new client speak different languages. It has been that way for years. In fairness to this new client, he now wants to understand what building content can do for him, his new website and his company.
Like everything else in life, having a pretty face on the internet means very little if you have no substance. Competition dictates whether you are selling produce in a grocery store or products on the internet, it is neccesary to stand out from the crowd.
Entry by: elizabeth