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Staying True Blue

This past week, starting with Black Friday, it has been all about bargains. The big box stores and specialty stores too are trying to lure customer dollars by offering 50-80% off all kinds of products. And to add to the hype, they open their doors at six am. I used to work in wholesale, and I am here to tell you, quite often that reduced price may not be 50% off the original listed price let along 60, 70 or 80% off.

So how do you determine whether you are getting a real deal? One way is to do your homework. Know quality, compare apples to apples and don’t get distracted by seemingly “too good to be true” pricing.

The same can be said for marketing and sales managers who are crawling the internet, combing through advertising and marketing websites like DDA trying to determine which one  is true blue but still a bargain. Here are few hints on how not to get duped. Check out the different companies websites. Look at posted portfolios. And then pick up the phone and ask questions that will cue in to whether a particular agency knows what it is doing with professional graphic design, flash development, animation. programming, content development, organic search engine marketing, videography etc. Oh, and be sure to ask for references.

Without question, there is a lot to sort through. Finding the right vendor today on the internet takes time, but finding the right fit can mean the difference between a mediocre 2010 and a year that brings your product or service to the right audiences with originality thus effectively creating the visibility your company needs to stay ahead of the competition.

Search no further. DDA is the advertising and marketing company you are looking for. We don’t offer fire sale bargains just the best possible work, guaranteed at very competitive pricing.

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Entry by: elizabeth

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