In the forseeable future, the economic climate is not going to suddenly turn rosy. BUT, savvy advertising and marketing companies like DDA, can and will recognize opportunities and seize them IF, (and this is the caveat), it is a good fit.
At DDA, our different teams spend time analyzing RFQs for projects that range from photo shoots for medical equipment, to custom web-based complex projects, from on location webcasts to three day video shoots with our gallery of actors.
Coming up with the right numbers requires experience, attention to detail, and a little bit of luck. Why luck? Because we cannot second guess client behavior. Our business development team works hard to be accurate, but when you are building something, the chances of changes is very high. With the work we do, changes require a change order, and we work to keep those at a minimum so we do not overshoot original estimates by too large a percentage. Are we successful with this model? Yes and no. We have finished projects where the pendulum swung so far away from the first signed quote that the end product does not fit the initial vision.
Usually this happens with medical projects that are multi-layered and involved. These projects end successfully because we keep the client abreast continuously and we resolve issues as we go. Sometimes, we compromise, and share the added hours, sometimes, the client takes full responsibility for the overage.
We are very sensitive to clients’ budgets, so to avoid any misunderstandings, our project coordinators watch over assigned projects with an eagle eye. It is the DDA process, and I am here to tell you it works very well for all concerned.
Entry by: elizabeth