Time is a created thing.

Time is a created thing To say ‘ I don’t have time is like saying ‘ I don’t want to.’   Lao Tzu

At Dynamic Digital Advertising, we work a ten hour four day week, year round. In the almost 14 years I have been part of this company, I have learned to appreciate staff members who instinctively value time and use it judiciously. It can be magical to watch their work rhythms, and very reassuring to know that such effectiveness is possible in the very complex advertising world that is DDA.

Here, rule #1 is respect for the client’s budget and by extension their time. We have a great group of designers, videographers, animators, writers, seo specialists and programmers, but obviously some of us are better at identifying what must get done first, and what can wait in any given timeframe. Truth be told. googling, checking personal email, lingering over breakfast or comparing notes on last night’s hot show is more fun than buckling down for the day.

Which brings me to my request. Everybody send me a short list of time wasters (that applies to all of us) and let’s see how we can become an even better well-oiled machine that knows the true difference between urgent, truly important, do later and wasting time.  To avoid spending part of our three day weekend fielding problems, we have to understand that time is NOT elastic. There are only 38 desk hours a week that we have to get a myriad of technical, creative, mundane, demanding, frustrating sometimes exciting work done for our clients. Let’s commit to working hard and smart, so we can play joyfully the three days we call our weekend. Let’s do what President Kennedy said “Use time as a tool.” Remember however that in 2008 time can be exceedingly unwieldy.

TENNIS ANYONE? The club is right next door!

Entry by: elizabeth