What Do You Do?
In a conversation with new acquaintances, one gets the inevitable, “What do you do?” I try to keep my answer short, so as not to bore the listener, so it is usually, “Everything, from making coffee to paying bills, to weekly payroll, to being the go-to person for HR issues, to being the controller.” Actually, that list has shortened, but is more complex today because DDA has grown and because our services have expanded exponentially.
When David and I first started Dynamic Digital Advertising, half my time was spent on the phone with cold calls, trying to get to decision makers in companies to explain our services. After the first six months, we added phone sales people who also helped prepare our promotional packages, of which we had several very clever offerings. Two clients who are still with us today, held on to our chinese takeout box mailing for close to a year before they called with print projects. Today, we handle their websites, work on all their print materials and trade show graphics and are available for special last minute ads. Thank goodness, we don’t have to wait that long today for clients to decide whether we are the right advertising agency for them.
Yes, the marketing and promotional business in both the corporate and medical arenas has changed dramatically because of the internet, and we know we are in the forefront of attracting new business with our very robust websites. It is easy, by using Google, to find DDA if you are in the market for sell sheets from design to print production, or if your company is trying to redo its website, or if you need a medical webcast, or if your need includes complex custom programming. Type in your keywords and we are almost sure to be among the first companies that pop up on Google.
Our SEO specialists and our content writers work hard to keep us ranking high. That is the difference between sitting at a desk and cold calling and using the power of the web to attract the right clients. Think about that, and realize that no matter what you need to increase your business visibility, DDA can do for you, what we do for ourselves.
Entry by: elizabeth