It has been quite a busy morning on this little monitor in my corner of the Dynamic Digital Advertising office. With a big new website design and development project hopefully launching before Turkey Day (wasn’t it just Halloween yesterday?), emails have been flying all morning trying to approve content, update pages, make changes, and hopefully put a large piece of this website’s puzzle in place. As this project nears the end zone (it’s a sports project, hence the sports metaphor), it’s hard to ignore how DDA’s unique variety of services makes this project possible, especially given the short timeline (less than two months!).
- Amy and the programmers are plenty busy putting the finishing touches on an insanely complex backend system that includes countless search parameters, four different kinds of login accounts, video uploads, forums, and detailed nationwide databases.
- Our lead graphic designer Carrie is making some minor design adjustments to her great design here and there as the clients provide feedback.
- One of our animators, Vinnie, has created a very cool Flash video grid that will wow every visitor who visits the front page.
- Jake and the video specialists are integrating actual video clips into that grid, while the programmers work on giving the client the ability to easily choose which videos appear there — changing them every day if they really want to.
- Crystal has been building out pages all morning, making everything look uniform and informative.
- And I’ve been proofreading, editing, and enhancing content provided by the client; constantly trading emails with them to make sure we’re on the right page.
All in all, no fewer than 30 emails have either come into or left my computer so far today (including at least one where I said I was going to attach a file, and then forgot to — I seem to do that a lot). You might wonder why we don’t just pick up the phone. Well, sometimes we do, and some clients prefer it. But when we’re dealing with copywriting of any kind, email is always easier to manage, since both sides can see the written words and make sure they look like they should.
And just as I say that, it’s time to send out a revised proof of business cards we’re printing for the same client. So that will be another email into cyberspace. When you do so many different things like we do at DDA, the emails can really pile up, and the time can fly by. Almost lunchtime!
Entry by: Steve