A New Approach

At our advertising agency, I thoroughly enjoy the diversity of writing projects. One moment I’ll be developing heartfelt content for a Thanksgiving card and the next search engine optimization copywriting for a new website design on precision machining. Today, one of my many focuses is on brochure copywriting for a tri-fold on cryotherapy. I have written a variety of promotional materials for this client on the same topic, so for me I will challenge myself today to devise a new approach to this new approach for prostate cancer, as there are only so many ways you can reword the same medical information. Leading up to working on this project, I have been racking my brain to turn the typical question and answer patient brochure into something that someone actually wants to read, something different but still in the parameters of the assignment. Lets hope my idea is well received.

As promised, pics of my love bugs are below…