Among other things, for the past few weeks I’ve been producing search engine optimization copywriting on interactive media for our recently launched DDA Medical website. Although DDA has been pioneering interactive marketing and advertising strategies for years and I’ve included relative keywords within the copy I’ve produced during that time, this has been the first time I really sat down to write a section of content totally geared to the subject. Before I delve into a topic I’ve yet to cover in depth, I spend some time researching the competitive landscape: how people are talking about it (what’s hot/what’s not); what buzz words are used; how other companies are approaching their marketing efforts; etc.
What’s interesting is that our advertising agency’s website already ranks fairly well for a number of terms associated with the theme “interactive”. What’s more, many companies that offer interactive services are coining their own phrases and creating interactive technologies of their own. Although typical when new trends evolve, as agencies speak of the same topic in different languages, it is difficult for the general marketer to distinguish industry standards from proprietary developments. Admittedly, at DDA we coined our own phrase “Interactive Integration” in 2004. But for us, it’s not a new name for something obscure, it is a core principle of the work we do. As we begin work to further position ourselves within the growing interactive marketing and advertising field, it’s good to know that we are off to a good start, we began the discussion some years back while others are just now jumping on board, and we have experience and capability that goes beyond measure.
Entry by: laura