Good Products Sell Themselves

This is ChaCha. She’s my 3-year old Cockapoo, which is a combination breed of Cocker Spaniel (happy, loving, loyal, and active dogs) and Poodle (smart, obedient, and hypoallergenic dogs).

When I moved into my house a few years ago, ChaCha was the only Cockapoo on the block. No one had even really heard of the breed before. And when I would converse with some neighbors, a few actually laughed like little kids at her name and the name of the breed. Well, after many dog walks around the neighborhood and a few annual block parties where the dogs as well as the people would socialize, there are now about 5 other Cockapoos on my street alone! One house even went from no dogs to two Cockapoos.

Aside from wanting to gush about my little girl in my blog, I bring this up to demonstrate that good products often sell themselves. ChaCha is, in my opinion, the best dog ever, and I love her shaggy and motley, as well as clean with a new haircut. But, I’m partial, she’s my dog. After a visit to the groomers, everyone will stop me to say how great she looks and what a cute dog I have. Point being… a good product enhanced sells like hotcakes!

In marketing and advertising at DDA, we work with clients to understand their products. As a copywriter, I convey a message that identifies function and highlights features. Our artists can create hand-drawn illustrations of the product, our animators can develop 360 degree rotations of the product, our photographers can create sharp product photography, our videographers can integrate footage of the product in a corporate or medical video production, and our graphic designers can create the aesthetic backdrop (regardless of medium) to which the product will shine.

Let DDA help you sell your products so everyone on your block has at least one.

Entry by: laura