In Order to be Served, You Need to Choose from the Menu

At our custom website design and development company in Philadelphia, we have spent years evolving a proprietary process to design professional sites that are attractive and current, and to develop search engine optimization (SEO) copywriting and strategies that help sites receive first-place and first-page rankings on major search engines. We have gotten various unsolicited awards that range from outstanding design to one of the Top Ten Most Dependable Search Markting Firms in the U.S.

All this said, we know what it takes to help companies gain unprecedented exposure online and off. One of the preliminary steps in web development is a solid menu architecture based on keyword research. After much work, we submit this to our clients for their thorough review as we want it to mimic search patterns and the real-world applications of their business. Often clients do not take the time to understand this part of development, and instead glaze over it with immediate approval to keep production moving to meet some preconceived deadline.

Just as the menu is the basis of a restaurant, it is the foundation of a website. Once approved, our in-house SEO copywriters set to work developing content and our graphic designers create concepts all in accordance to the menu. If it is not correct, it sets everything off course. Today, I will have a meeting with a client that wants to revisit the menu after much work has been done. I’m sure we will devise a good solution for both parties to continue without compromise to the original site’s goal. However, when working with DDA in website design and development we encourage you to ask questions all the way through so you understand what is involved and, in turn, so that we better understand your business. We depend on your input and feedback so that the end result truly works to add to your bottom line.

Entry by: laura