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My One True Love

Lately, search engine optimization (SEO) copywriting projects have taken precedence on my to-do list. Throughout the years, I’ve enjoyed implementing known SEO strategies and devising tactics of my own that work to promote high rankings on major search engines. I’ve become the proverbial SEO content development machine, pumping out page after page at 300-500 words each with numerous carefully chosen keywords strategically implemented at different points.

But my love is in crafting concise, poignant messages that appeal to a target demographic on a conscious or subconscious level. These messages can be in the form of taglines or slogans splashed on the front of print and digital media; dialogue heard in radio, TV, or online video commercials; short statements featured in flash animation, and so much more. I view creating these messages the same as I would when solving a puzzle. The pieces, however odd in shape, can consist of the demographic, the product, the brand, the goal, the implication, the perspective, and so on. When they all fit together, the impact is powerful! Seriously, think about it, you - the consumer - are compelled to making buying decisions large and small with your hard-earned money based on a simple message that strikes a cord within you. Yes, design and presentation are critical components in compelling you to take interest, but when it comes down to it, it is often the message that persuades you to buy. Contact DDA and let us conceptualize the right marketing message for you so that I can continue to pursue my one true love of writing and deliver strong options that it will make it difficult to choose just one.

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Entry by: laura

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