The latest “One People” commercial to stem from Pepsi’s Refresh campaign caught my eye the other day and it’s become a new favorite! I love the play on the word “Refresh” in time for spring renewal and parched summer days, and in keeping with our objective to reuse, renew, recycle, just as much as I enjoy the visual of combining videos of different people in different places to make one seamless image. Check it out below:
Not sure how the message of encouraging people to submit their ideas for project funding will help sell more of the pepsi beverage, but it sure presents a compelling advertising campaign. Unfortunately, it appears the idea for the art elements may have been stolen from a music video of the Japanese band “SOUR”, but the idea is a great one and Pepsi made it work for their campaign. As they say, “Imitation is the greatest form of flattery!” So, I say, good job to both!
Creating winning concepts like this is a daily task at our interactive marketing and advertising agency. From complex virtual environments in eLearning tools to simple taglines in attractive new website designs, every day is filled with exciting ideas that work for our clients. Contact us to find out today how we can help you tomorrow!
Entry by: laura