Print to Web… and transplanted faces!
Yesterday, while forcing myself to go to the gym and sweating bullets on the eliptical, I was listening to a program on one of the TV monitors positioned in front of me. At the gym I go to, they have TV monitors lined up in front of all the cardio equipment and you can plug in your headphones and listen to whatever channel floats your boat (and whatever channel is in your eyesight). While bored with the channel directly in front of me, I looked over at the adjacent monitor and was completely distracted by a news broadcast of the first human face transplant. Quickly tuning in out of shear curiosity and honest fright as to what this ability could lead to - good and bad, I was stunned as I watched the fictional scene in the movie Faceoff become reality.
That aside, another scoop on the CBS evening news that intrigued me was the story of Chauncery Bailey, a reporter killed in the midst of an investigation, and the support this story is getting from private funding as newspapers across the country are closing their doors. At our ad agency, while most of our professional writers/project coordinators wrote for a college newspaper or local publication, two - Toni and Steve - entered the journalistic trenches post graduation. They have since left the field for one reason or another to now hold important positions at DDA. I remember hearing stories from both of them on how their publications were struggling to stay afloat and now there seems to be a constant flood of reports of closing newspapers. Although I have to admit that I hate reading the paper and getting ink stains on my fingers which seem to always end up on some piece of white clothing, it’s hard to believe that it’s a possibility that someday, if and when I have children, that I’ll need to explain to them what an actual newspaper was! But, that could very well be the case.
The up side to this is that the news isn’t going anywhere, it still exists on the TV and radio. The real change is that print, like many forms of media, is now being replaced by the Web. Other than reading articles online, you can now watch live streaming video of breaking news and listen to talk radio through live and on-demand webcasts. Local and world news is now at your CLEAN fingertips! At DDA, we offer webcasting services to our clients. We can film and stream live medical webcasts of lectures and presentations for eLearning tools just as we can film and stream live webcasts of in-studio or on-location shoots for immediate client feedback for those unable to travel. I’m not saying that print should be eliminated, but the Internet and the capabilities at DDA sure make the alternative a viable option!
Entry by: laura