On my blog, I’ve often written about my mother’s father as I have tried to follow in his advertising and marketing footsteps, but today I’m going to switch gears to my father’s grandfather to state my case on the importance of reframing the picture. My great grandfather was an artist who had a very unique perspective. His work consisted of everything ranging from illustrations for fishing equipment ads and holiday greeting cards for prominent physician’s to send to their respective patients to religious woodcuts compiled in books, such as The Life of Christ in Woodcuts and Song of Songs, and children’s books like Peter, Peter, Pumpkin Eater.
Growing up, I was surrounded with his work and came to appreciate good art. His pictures still hang on the walls of my mother’s house and one day I plan to showcase some of his work in my own home. However, the pictures are positioned in very traditional frames and traditional is just not my taste. I’ll likely have some reframed in something that better suits my more contemporary flair, but that is still in keeping with the art itself. For art may be timeless, but frames tend to go in and out of style.
Why am I talking about pictures, frames, and art, you might ask? Well, lets turn this conversation to business. The picture of your business - large or small, weathered or brand new - may be exceptional. You’ve created something that simply cannot be replicated, something special, something that proves profitable. However, your frame could be tired, no longer sturdy or sound, and not in keeping with the changing trends. You know your business works, but for some reason it’s not translating into new leads and growth. Time to reframe how you present your business! Develop a new marketing strategy, starting with the topics you cover in your sales presentations to the ways in which you expose your brand. Be current and find relevancy in what’s going on in the world today. Our interactive marketing and advertising agency can help. Find out how by contacting our New Business Development team.
Entry by: laura