Testimonials: more than great advertisments!

“The brochure was quite a hit with the physicians.” “Thank you for your prompt attention to this matter.” “This is exactly the way we envisioned it.” “Great idea.” “I have reviewed the video section and am pleased and amazed.” “The website is looking awesome.”

These and other testimonials are more important than reasons for us at our advertising agency to be collectively proud of the work we do, and they are more beneficial than a good source of viral marketing. They give insight into what matters to clients most. Testimonials have long been part of advertising copy to pitch a product or endorse a service. Why? Simply put, because the accolades given are read by the masses who value the opinions of others (particularly those “in the same boat”) and in turn, make the decision to invest in the company that has been so well received and praised.

Yes, written testimonials can go a long way when added to your brochure or website design, and video testimonials seemingly speak directly to the needs of your target audience when included on your promotional CD-ROM, DVD, or website. But if you choose to take a longer look at your testimonials, you could gain valuable information from them in order to continue great working relationships with customers or clients, as well as to appeal to prospects. If you’re lucky enough to receive positive feedback, then their content can reveal expectations, likes or preferences, needs or wants, etc. At DDA, we’re proud of the lengthy list of unsolicited testimonials displayed on our website. Check them out and see how others have valued and appreciated our work throughout the years.

Entry by: laura