If you follow the notion that time is a canvas, then what will become of time expended in a day, on a project, at the end of a lifetime? Will you leave the canvas void of creation, or will you fill it with beautiful artwork? Will the end result lie questionable in a critic’s eye or will it be worthy of prime placement in a renowned museum?
You may be thinking, “there Laura goes again being all philosophical”, but I direct these questions to marketing executives employed by businesses large and small. Whether you’ve been developing strategies for your organization for one year or 15 years, the reality is you have a relatively short amount of time to make a significant and lasting difference in terms of sales and overall business growth. Will your canvas consist of a flat line that connotes you’ve done the same thing as the person before you and the person before that? Or will your canvas be overwhelmed with innovative design marking both failed and successful attempts at a new direction? If you choose the latter, then contact DDA. Our interactive marketing and advertising agency will help you fill your canvas during the time we spend working with you - whether that is for a single project, a full campaign, or over the course of your career.
Entry by: laura