Transparency with Caution
In today’s world, transparency is everywhere. Cell phones make it virtually impossible to “get lost” for a little while, MySpace pages serve as a 24/7 accessible bio, Twitter basically tells people your life’s story at it unfolds, and so on and so on. Yes, it is cool that technology has allowed us to be this connected (if you so choose). BUT, there are very serious drawbacks; you’re always on call, and you and the rest of the world (i.e. employers, stalkers, etc.) have access to personal information that you may not want them privy to. To all those virtually and electronically transparent people out there, I ask you to beware, and be smart in the ways you make use of all the “next-best ways” to be connected.
But, how does all this effect the business world? In many ways, today’s transparency is positive. With access to more personal information than ever before, you can make more educated and informed marketing and advertising decisions. Paying out a substantial portion of your marketing budget on surveys isn’t really necessary in some cases, as with a quick review of a MySpace friend network, you may have just uncovered pertinent buying information of your target demographic. There’s no longer a need to send out random doctor appointment reminders as a way to maintain patients since online personal health records allow you to track, monitor, and connect to your patient’s health and well-being so that appointments reminders are appropriately and accurately scheduled.
Dynamic Digital Advertising can help you take advantage of today’s transparency for profitable business gain. In turn, we can help you advertise your business through professional custom corporate and medical website design, promotional CD-ROMs/DVDs, and much more. For businesses afraid of giving away just too much information on the Web, we will work with you to develop strategies that help your business fit in in this evolving transparent environment.
**Just like you don’t have to spread inappropriate gossip on Facebook, you don’t have to give your secrets of the trade away to competitors. You can be transparent and successful.
Entry by: laura