Welcomed Competition

A story in yesterday’s evening news broadcast covered the expansion of Verizon FiOS in The City of Brotherly Love. Philly’s own rival, Comcast, was quoted saying, “We welcome the competition!” I thought this response was perfect. Competitive industry is what drives our economy and it is fueled in large part by advertising. Yes, you can create a better product than the business down the street, but if that business is successful in generating a greater profit, it may have found ways to streamline processes or it may have developed a marketing strategy that is most appealing to the consumer - hitting consumers where they are and telling them exactly what they want to hear. This is simple Advertising 101, but often forgotten in the midst of a confusing/mixed-message economy.

Getting back to basics is just as much a notion of shifting values - from viewing a car not as a mark of how far we’ve come but of a means of taking us where we want to go (borrowed and paraphrased from Allstate’s currently running Back to Basics advertising campaign) but also of returning to what works. Smart marketing and advertising works. Budget for it in 2010 and contact DDA to find out how our marketing and advertising agency can help you get back to basics and pump your business with the fuel it needs to forge your own path and drive your business and our economy to uncharted territories of growth and real prosperity.

Entry by: laura