What a little ingenuity can do!

Those of you who follow my blogs closely know that I have previously blogged about my sister’s ex-beau’s. Although I have never named names, today I make an exception as one has gained significant media attention over the past few weeks. His name is Drew Olanoff and he was recently diagnosed with Hodgkin’s lymphoma. Upon telling my sister, he let her know that he was starting a charity campaign for cancer research through social networking site Twitter. A few weeks later, the Blame Drew’s Cancer phenomena took off and the Internet community held on for the ride. The concept is that every time someone tweets with the hashtag “#BlameDrewsCancer” for things like loosing one’s keys or having a bad day, one dollar will be donated for cancer research. This campaign has gained so much notoriety that LIVESTRONG is now a new partner.

With a little ingenuity and personal drive, Drew’s been able to promote awareness of the disease and get people involved in finding a cure by encouraging participation with interactive social networking websites. DDA is an interactive marketing and advertising agency that can help you and your company make use of Internet community and interactive technology available to leverage this power for your promotional needs. Today, marketing possibilities truly are only limited to your imagination. Contact us for our social networking and interactive services, and we’ll help you turn your ideas into a reality that works!

Entry by: laura