What is the color of imagination?

Last night, my mom was reading an article that posed the question, “What is the color of imagination?” Obviously, there is no concrete answer to this question and it was asked to gauge varied response. Nonetheless, one of the answers a reader provided in the article was, “It is the color of the word, YES!” I thought this was such a great response and immediately I thought of the work we do every day at our interactive marketing and advertising agency. Our approach is solution based, so when presented with the impossible, we rise to the challenge and unleash the innovative beast from within. For eLearning tools focused on medical product simulations, it’s not uncommon for us to present a totally unique training concept during the RFP phase and, upon agreement, evolve with the project so the end result is far beyond one’s wildest imagination.

Today, the notion, “If you think it, you can do it.” is more true than ever before. Each member of the DDA team is comprised of equal part thinker to equal part doer. The color of our combined imagination fills and, may I say, overflows the word YES!

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