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What’s your lingo?

Ok, I’m about to let you in on a little secret. One prerequisite, you cannot tell a soul!

I’m a bit of a language geek, and in being so, I’m fascinated by subjects like lingo, jargon, colloquialism, and dialect. Differences can lie in bigger phrases (like “fit to be tied” versus “angry as hell”) or more minute tones (such as the great tomato/tomahto debate). It seems just about every slice of our cultural pie has its own sayings and its own ways of saying them. In advertising and marketing, it’s important that I, as a creative copywriter at our full-service agency, understand the lingo of diverse groups and know that to speak it effectively is to become a member of that group. When you speak in a language people can understand, you’re far more able to appeal to their needs and impact them to respond to a call to action. That’s why I am always eager to learn of and immerse myself in a new culture or group. So if you need to appeal to a unique demographic profile, then contact DDA because I’d love to become a bonafied member.

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Entry by: laura

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