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Why Medical Writing is Different

Unlike most of my advertising copywriting projects that allow me the freedom to decide what information to use, what not to use, and what slant will be most appealing to the reader, medical writing has some restrictions. For the most part, the information is what it is. Yes, there is always room for deviations from what is inherently known as a result of continued research, but generally speaking, the heart will always pump blood and nerves will always send impulses to the brain.

So then, how do I present something new and fresh to an audience? Well, first off, some people may not remember or know basic information and may need things clearly stated. This is my constant. I then need to think of the logical thought process. How do people get to their conclusions? My next task is to analyze audience perspective. A given condition can be broadly defined, but those that experience it are different in many ways. After all of this is addressed, then the real medical writing begins for medical website designs, medical videos, medical brochures, etc.

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Entry by: laura

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