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Yesterday, Today, Tomorrow

When my grandfather was an Account Executive in the 1950s, ads like the one below appeared in magazines that cost 20 cents.

 

Now, I’m the Account Executive in the family and the latest “Meet the Volkswagen’s” Das Auto campaign is seen as 30-second spots on TV and the Internet.

While both ads are set in a neighborhood, the homes have shifted from cookie-cutter to modernist and the message from keeping up with the Joneses to subtle comparisons on mileage, fuel efficiency, speed, and cost of ownership. The American economy during the 1950s was strong and consumerism was up, but in the midst of our current economic climate, although we haven’t lost sight of what it means to have the latest and greatest material goods, the focus is more centered on value.

Today, advertising is more engaging, interactive, and relevant. At our advertising agency, we employ an experienced team of marketing professionals, copywriters, graphic designers, programmers, search engine optimization specialists, animators, videographers, photographers, illustrators, web developers and more. When you contact us, we’ll help you formulate a marketing message that works for today’s consumers and develop the interactive media that delivers that message most effectively. We understand where advertising has been, where it is now, and where it’s going, so we can help your business grow in tough times and thrive in the brighter days ahead.

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Entry by: laura

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