Telling It Like It Is

In addition to the wonderful stomach bug that Santa brought to my family over the holiday break, he was also kind enough to leave a shiny new Wii Fit under the tree for Andrea and I. For those who don’t know, the Wii Fit is a “game” for the Nintendo Wii that is intended to help you exercise, and lose weight (if that’s what you’re looking for). It includes something called the Wii Balance Board.

I was shocked at just how sensitive the balance board is. After creating my profile and entering my height and birthdate, it told me that I not only slouch backward when I stand, but I put an unequal amount of weight on my left side (probably why I have problems with my feet — especially the left one).

But of course, the ultimate moment came after I entered my weight goal and target date. I stood on the board, and my Mii (a cartoon representation of myself) smiled back from the screen, while the board measured my weight and my body mass index. Then, my Mii ballooned to an unhealthy-looking weight, and a childish female voice said, very matter of factly: “THAT’S OBESE!” (That’s not me below, it just shows what the screen looks like. My Mii is much better looking.)

After a good laugh (c’mon Nintendo, tell me something I didn’t already know), I realized that I appreciated the honesty. I mean, if the point of Wii Fit is to help me get into shape, then it shouldn’t lie to me or tell me something to make me feel better. It should tell the truth, and make me work harder on all the exercises and games that it includes to help you get up off the couch (I’m getting quite good at the ski jump and soccer ball-heading games).

The same is true here at Dynamic Digital Advertising, where our physically fit team of graphic designers, copywriters, programmers, search engine optimization specialists, videographers, and animators tell it like it is, even if it means that a client won’t choose our services. If a client simply wants us to magically optimize an existing website that has bad architecture, bad design, and no real potential, then we politely say thanks but no thanks. At DDA, our website design and development services are superior to most other companies because we have developed a start-to-finish process that integrates design, menu structure, content, and post-launch optimization into search engine marketing and optimization efforts. And while we offer just about every advertising, marketing, web design, programming, and video capability under the sun, we never try to sell clients services they don’t need. It’s an important part of our DDA Ethics.

So while I dream of the day Wii Fit tells me that I  am the “Ideal” weight, I don’t want it to lie to me — and you shouldn’t want your advertising and marketing agency to lie to you. So contact DDA today for straight answers and straight solutions that will help yor business get “fit” in 2009!

Entry by: Steve