End Result is Hard to Imagine

Yesterday I got a chance to write some video scripts. As I’ve written numerous times before, this is something I enjoy. Before coming to DDA, I never wrote a script, so it was an interesting experience the first time around.

While I was quite aware that what I was writing was intended to be read on camera by a spokesperson and not placed in print, I don’t think I had a full sense of the end result until the video was completed. When I heard my words being spoken in a video developed by our full-service video division, DDA Video, it was bizarre and made me feel more connected to the words I put down.

When it comes to print production copy or search engine optimized content development, I’ve never experienced the same disjointed feeling. Even though when writing copy for a brochure or for a website the design concepts are usually in the beginning stages and have not been fully flushed out by the graphic designer, I really do have a much greater sense of the end product.

Video is so much different to me. The way you write for video is not the same as how you write for print, as let’s face it, we rarely speak the way we write, and no matter how thorough you are in what you write, when your words are spoken, they take on a whole new meaning. Diction, inflection, and movements by the actor or on-screen spokesperson put life into your words, so it’s no longer the same as when you first put it on the page.

I know there are others at DDA that probably have the same kind of experience. When our custom programmers add some functionally or feature to a custom software application or intranet or our Flash animators create a medical animation or interactive Flash tool or a 3D model is developed, it’s probably very cool for them to see what it looks like when it all comes together.

So again I’m excited as I wait for the video production work to begin, imagining how my words will be transformed to become part of the end result.

Entry by: toni