Marketing in the Crowded Marketplace
This weekend I went to Brooklyn for the first time. I’ve visited Manhattan numerous times, but never had the pleasure of checking out of one the outlying boroughs. Just a more spacious version of the craziness of the city really. As part of this trip, we did go into the city as well.
I love the bustle and it’s so easy to get lost in everything around you. There really is so much to see. What I always find particularly interesting is the way the street vendors, show promoters, preachers, and homeless, jockey for attention. They all want a piece of you and if you don’t perfect the air of indifference, you could wind up with a hundred colorful fliers. One example was on a street corner where a man lectured about the end of the world while practically standing on the shoes of another man who was hocking photos to tourists. If either of them were concerned about the other encroaching on their territory, they certainly didn’t show it. It’s just the way it is.
In situations such as that it’s not always easy to stand out, which is why people often take creative, pushy, and sometimes bizarre actions to grab attention. Even if it’s just verbally, like one man who suggested a T-shirt would be a great thing to “take back to Mayberry.”
Think of the Internet like New York City. It’s hard to imagine the same kind of in-your-face, non-stop action when you’re typing by yourself at 2 a.m. but the web is a constant source of overload on nearly any front you can imagine. Everyone wants a piece of, well, everyone. While you can’t stand there and shout at people, you can take creative and unique measures to differentiate yourself from others. You can also use a bit of organic search engine optimization (SEO) and search engine marketing (SEM) to drive traffic to your website and increase rankings.
With our interactive marketing and advertising services like games, website design and development, video production, and custom programming, DDA can help you to make an impact in the bogged-down online marketplace.
And the best part is, you don’t have to worry about the guy next to you stepping on your toes.
Entry by: toni