Marketing that Catches the Eye

On Saturday, my mother and I will be accompanying my younger sister on the first of several upcoming college visits. She is a junior in high school and is in the process of trying to decide where she would like to spend her four years after graduating. The first one up is Gettysburg College.

Over the past few months, my sister has received about $40,000. worth of direct mail marketing courtesy of schools all over the Northeast. She has a file drawer devoted to the college mailings. I’ve watched her as she’s poured through piles of mail and was bemused as she selected slick, glossy cards and said “Look, Toni. They texted me,” or “My name is on their sign,” referring to the different tactics by colleges to personalize their marketing materials. I would like to think that she is only filling out the”request for visit/more information” cards only for colleges she really likes, but I do have to say there were several colleges that caught her eye because of their unique attempts that ordinarily she may have passed on by. Case in point, Gettysburg College.

Colleges are just one example of industries bogged down with competition, all trying to go after the same target audience. There are several that fit within this mold in the corporate and medical worlds. When you are competing against so many, you need to do something to stand out, and that doesn’t always mean spending a ton of money to do it.

At DDA Medical, interactivity, innovation, and clever marketing are all common themes of ours and what we strive to do on a daily basis. We help medical and healthcare IT companies, institutions, and organizations to determine the best solution to accomplish their goals and use our vast capabilities in everything from custom programming and website design and development to medical illustrations and graphic design to medical animations and video production to meet those needs.

We build eLearning portals, continuing medical education (CME) platforms and design brochures, direct mail pieces, postcards, and more that will grab attention, provide the most amount of ease and comfort to the user, and look like nothing else out there.

Like all of those colleges, it’s all about encouraging your target audience to take that first step, and we can help to make that happen.

Entry by: toni