On an Impulse

I’m usually not an impulse buyer, but sometimes there is an unexpected item that catches my eye. Like at the grocery store on Saturday when I turned a corner and saw an end cap with a display of flavored almonds. I’m always trying to be careful about my carbs and making sure that I’m eating lots of protein, so it suddenly seemed like a really good idea to investigate further. The Jalapeno Smokehouse flavor is what made the conversion. I snatched it up and three days later I’m 100 percent smitten. These are quickly making a climb to the top of my favorite food’s list. Yummy!!!

I don’t know if it was the packaging, the placement, or just the lure of the almonds themselves that did it, but in any case, it was a success. I had become a customer, and, most definitely, a frequent customer. At DDA, we offer package design, along with marketing and branding, graphic design, and pretty much anything else you would need to launch, promote, or sell a product. But even more than just those services, is our full range of traditional and interactive marketing and advertising capabilities.

Whether it’s medical or corporate marketing, we have a whole fleet of tools that can do the online equivalent of that end cap in the grocery store. Website design and development, custom programming, video production, 2D and 3D animation,  and even eLearning platform development can all be created to have the same effect and success rate.

Remember, if your product or service is as good as Jalapeno Smokehouse flavored almonds, all you need to do is capture people’s interest and get them to try it just that once. The product itself will keep them coming back.  DDA can help you get them there.

Entry by: toni